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Beware Phishy Emails: These Are the 50 Most Frequently Spoofed Brands

Is that email from your bank legit? FedEx? The IRS? Probably not. Don't fall for messages that provoke panic and never, ever surrender your personal information.

By Chandra Steele
March 15, 2023
(Credit: Getty Images/Mykyta Dolmatov)

If you’ve ever been hooked by a phishing scam, it’s probably because the scammer was posing as a trusted brand. Only a few worrying words from a service provider or credit card company can provoke you to click. 

Cloudflare has assembled a list of the top 50 most-phished brands. As you’d expect, it includes companies that could cause consumers the most worry about their financial health. Below, we break out the companies that are spoofed the most by category, and we also proide some helpful tips on how to avoid getting phished.


list of banks and financial services and rank
(Credit: Cloudflare, PCMag)

Banks and payment services make up the majority of the list. Receiving an email that you've been charged too much on your American Express card or that your bank account has been frozen can result in forgetting everything you know about phishing when you're panicked. If you see an alert in your email, don't click on any links: First, visit your bank's website or app to check your account.

list of postal and shipping services and rank
(Credit: Cloudflare, PCMag)

Shipping notifications are among the most-clicked emails, since we all want to know when those packages that we're eagerly awaiting will arrive. That's what makes emails such as DHL notifications all the more suspect. If you've purchased something, visit the merchant's site directly for the tracking number and then click on it from there, or look up the shipper's site and paste the tracking number into its tracker.

list of social media and messaging services and rank
(Credit: Cloudflare, PCMag)

The best place to check up on a social-media notification is on the app or site itself. Whether it's a message about a frenemy's posting that you really want to see or a message that you've been locked out of your account, you'll be able to get all the information you need from the site directly.

list of retail services and rank
(Credit: Cloudflare, PCMag)

How many times have you received a message about a service you subscribe to being frozen? We've lost count. Thinking your purchases might not ship or that you won't be able to stream your favorite shows can make you forget about whether the message you've received is legitimate. Again, visit the site or app directly instead of clicking on a link in a suspicious email, or call contact customer service.

list of telecoms and rank
(Credit: Cloudflare, PCMag)

Scammers know how addicted you are to your phone. So it's an easy call to reel in victims by pretending to be a telecom. If you get a message about one of your accounts, open up a browser window and navigate to your provider directly.

list of credit card companies and rank
(Credit: Cloudflare, PCMag)

Being liable for fraudulent charges is the fear of everyone with a credit card. So an email that says you've used your card when you know you haven't is going to send you in search of answers. Find them either by logging into your account directly or by calling the customer service number listed on the company's official website.

list of law enforcement and federal agencies and rank
(Credit: Cloudflare, PCMag)

Interpol is probably not looking for you, but an email from a law-enforcement or tax agency might make you paranoid. You can probably safely ignore these. A physical letter would arrive at your address if you truly owed money to the IRS, and if you're wanted by the law, well—they won't be using email to find you.

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About Chandra Steele

Senior Features Writer

My title is Senior Features Writer, which is a license to write about absolutely anything if I can connect it to technology (I can). I’ve been at PCMag since 2011 and have covered the surveillance state, vaccination cards, ghost guns, voting, ISIS, art, fashion, film, design, gender bias, and more. You might have seen me on TV talking about these topics or heard me on your commute home on the radio or a podcast. Or maybe you’ve just seen my Bernie meme

I strive to explain topics that you might come across in the news but not fully understand, such as NFTs and meme stocks. I’ve had the pleasure of talking tech with Jeff Goldblum, Ang Lee, and other celebrities who have brought a different perspective to it. I put great care into writing gift guides and am always touched by the notes I get from people who’ve used them to choose presents that have been well-received. Though I love that I get to write about the tech industry every day, it’s touched by gender, racial, and socioeconomic inequality and I try to bring these topics to light. 

Outside of PCMag, I write fiction, poetry, humor, and essays on culture.

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